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BRAND + EXPERIENCE
Elizabeth Hautau Karp has over three decades of dedicated brand building. She works across disciplines to translate intangible ideas into concrete visual identities that connect with audiences.
James Baldwin Review
Letterhead + Business cards
The stationary suite was developed to straddle Emory University's brand and the established annual journal. Selecting brand-approved colors and typography and adding a simple cyan corner mark raises the wordmark to a modern aesthetic. By utilizing the striking photo of James Baldwin, the image authentically represents the journal and appeals to its readers, publishers, and the literary world.
The stationary suite was developed to straddle Emory University's brand and the established annual journal. Selecting brand-approved colors and typography and adding a simple cyan corner mark raises the wordmark to a modern aesthetic. By utilizing the striking photo of James Baldwin, the image authentically represents the journal and appeals to its readers, publishers, and the literary world.
The Spelman Promise
Iconography + Visual Development + Brochures
Office of the President's communication plan
Office of the President's communication plan
Concepts 101
Rebranding + Ad Campaign
Two well-established restaurants united by a simple circle to create a complete family of brands. Logo facelift, plus design of the parent company logo and catering arm. Ad campaigns spoke of each of the restaurants' different personalities.
Two well-established restaurants united by a simple circle to create a complete family of brands. Logo facelift, plus design of the parent company logo and catering arm. Ad campaigns spoke of each of the restaurants' different personalities.
Emory Magazine
Quarterly magazine for alums and friends of Emory University, the flagship publication reaches more than 100,000 homes and highlights compelling stories with engaging illustrations and photography.
Logos
Logo development
Waldorf School of Atlanta
Annual Fund campaign
The annual fund covers 10% of the operational cost of the school's budget. Showing actual costs and using relatable elements, like yarn, reminded donors of the importance of each contribution. Posters, email blasts, and web page heroes were other means to remind donors to pledge. A tree was knit-bombed near the carpool lane to keep track of the pledges promised.
The annual fund covers 10% of the operational cost of the school's budget. Showing actual costs and using relatable elements, like yarn, reminded donors of the importance of each contribution. Posters, email blasts, and web page heroes were other means to remind donors to pledge. A tree was knit-bombed near the carpool lane to keep track of the pledges promised.
AT&T Annual Report
Collaborating with a skilled team comprising writers, designers, and production assistants, the AT&T "Listen" annual report tied a line from the past to the future for this telecommunications giant.
Muniya Sugar
Brand Development + Logo + Packaging
Telling the story of the palm sugar farmer through the brand logo
Telling the story of the palm sugar farmer through the brand logo
Chick-fil-A University
Brochure + Web Rebrand
Think outside the egg, a Chick-fil-A University course brochure to encourage owners and employees to attend food safety classes. Reaching out through all forms of communication, brochures, monthly newsletters, and websites assured the owners and managers that they would take the classes they needed to be top employees.
Think outside the egg, a Chick-fil-A University course brochure to encourage owners and employees to attend food safety classes. Reaching out through all forms of communication, brochures, monthly newsletters, and websites assured the owners and managers that they would take the classes they needed to be top employees.
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